The Sincerely Sabella Wine Spritz has been unveiled as a new cocktail option for consumers that will offer them a refreshing option to enjoy in place of traditional wine, beer and spirits. Funded by the AB InBev-owned ZY Ventures, the canned cocktail consists of a premium Italian white wine base that has been paired with sparkling water, blood orange juice and bitters. This gives the drink a citrus-forward profile that is light, bubbly and perfect for consumption during the summer months.
The Sincerely Sabella Wine Spritz was developed by Kendra Kuppin who explained that, "We realised that there was a huge gap in ready-to-drink offerings in London. We were challenged to create a product that addressed the growth in wine and spirits, and discovered there was a very real desire for lower alcohol products, decreased formality, and movement towards high-quality convenience products."
Citrus-Forward Wine Cocktails
The Sincerely Sabella Wine Spritz is Convenient and Refreshing
Trend Themes
1. Ready-to-drink Cocktails - Disruptive innovation opportunity: Develop innovative ready-to-drink cocktails that cater to consumer demand for refreshing and convenient beverage options.
2. Lower Alcohol Products - Disruptive innovation opportunity: Create new alcoholic beverages with lower alcohol content to meet the growing demand for healthier, moderation-focused choices.
3. Premium Convenience Products - Disruptive innovation opportunity: Explore the development of high-quality, convenient beverage options that offer consumers a balance between quality and convenience.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity: Reimagine the traditional alcoholic beverage industry by leveraging consumer demand for new and innovative drink options.
2. Canned Beverage - Disruptive innovation opportunity: Capitalize on the rising popularity of canned beverages by introducing unique and exciting drink options in convenient and portable formats.
3. Premium Wine - Disruptive innovation opportunity: Innovate within the premium wine industry by developing wine-based products that offer a refreshing and unconventional taste experience.