In an effort to make its iconic life simulation game more diverse, EA Games announced that it will be supplying players with 100 or more new 'Sims 4' skin tone swatches—allowing them to customize their characters with greater control.
The update will specifically focus on darker skin tones, which have so far been limited. With the new swatches, EA Games will bring players a vast selection of cool, neutral, and warm tones. To further improve its in-game customization tools, the developer will also add a slider that will allow players to further adjust their Sims' skin tones, and even adjust their makeup to better suit their design. The update will also introduce two new hairstyles, which EA Games has yet to reveal.
Expanded Game Customization Tools
EA Games is Launching 100 More 'Sims 4' Skin Tone Swatches
Trend Themes
1. Expanded Game Customization - Disruptive innovation opportunity: Develop more advanced customization tools for other games and virtual platforms to meet the demand for greater representation and personalization.
2. Diverse Skin Tone Swatches - Disruptive innovation opportunity: Create a skin tone swatch library or API that can be integrated into various game development tools and platforms to promote diversity and inclusivity in character customization.
3. Improved Makeup Customization - Disruptive innovation opportunity: Explore the development of virtual makeup customization tools, expanding beyond just skin tones, to offer players more options to express their individuality and style in gaming.
Industry Implications
1. Gaming - Disruptive innovation opportunity: Embrace the rising demand for customization in games and develop new platforms or features that empower players to personalize their gaming experience.
2. Virtual Reality - Disruptive innovation opportunity: Integrate advanced customization capabilities in virtual reality experiences to enable users to create avatars that truly represent themselves, including a diverse range of skin tones and appearance options.
3. Beauty - Disruptive innovation opportunity: Utilize virtual reality or augmented reality technologies to create innovative cosmetics customization tools that offer users virtual try-on experiences and personalized makeup options.