Electronic Arts Inc., owner of the video game The Sims, has teamed up with fashion brand Diesel to create The Sims 3 Diesel Stuff Pack. The pack is a special add-on to The Sims 3 game that gives players additional items, namely the latest fashionable apparel, accessories, furniture and home accents by Diesel.
Offered in The Sims 3 Diesel Stuff Pack are apparel and home items from the Diesel Spring Summer 2012 collection, which allow players to transform their Sims characters into fresh and stylish new characters. As the Sims website describes, the pack "preps your Sims for the look and the lifestyle they’ve always wanted no matter what neighborhood they live in."
There are three dozen clothing items, ranging from dresses to jeans, along with a dozen home items, including a bed, coffee tables and more. Everything has a real-world counterpart that can be purchased in a Diesel store as well as its website.
Fashion-Branded Life Games
Sims 3 Diesel Stuff Pack Lets You Style Your Sims in the Latest Apparel
Trend Themes
1. Branded Gaming - Creating video game content and products that feature popular fashion brands enables new forms of interaction and fan engagement.
2. Virtual Fashion - Integrating real-world apparel collections into digital game worlds creates opportunities to promote fashion items and stay in-trend with customers.
3. Lifestyle Integration - Embedding realistic items into video games allows users to personalize the gaming experience and express their unique personality and fashion preferences.
Industry Implications
1. Fashion - Fashion brands can collaborate with video game companies to create immersive virtual experiences that generate brand awareness and customer engagement.
2. Gaming - Video game companies can partner with fashion brands to enhance the realism and engagement of their games, and offer new purchase opportunities to players.
3. Consumer Goods - By extending real-world offerings into digital products and experiences, brands can tap into new customer segments and digital channels of distribution.