Silk, the popular plant-based milk alternative, recently announced its plans to help fitness-enthusiasts work out effectively at home with its Silk ULTRA beverage. The new plant-based beverage boasts 20 grams of complete, plant-based protein per serving20 grams of complete, plant-based protein per serving.
To celebrate the launch of Silk ULTRA, the brand is fitness enthusiasts a "free ULTRA Upgrade," with scare gym equipment including: free weights and kettlebell for strength training; resistance bands; a foam roller to massage sore muscles; a portable blender for portable protein; and of course, "enough Silk ULTRA to fuel you through 2021 and support muscle maintenance and repair."
To receive an ULTRA Upgrade, fans must complete a Sweat Session, a 10-min workout mixing cardio, core, and strength, hosted by decorated athletes Michael Phelps and Aly Raisman.
Branded Home Gym Giveaways
Silk ULTRA is Helping Consumers Upgrade Their Home Gym in New Promotion
Trend Themes
1. Home Gym Revolution - The trend of at-home fitness is on the rise and product giveaways to support the launch of new home gym products can help disrupt the traditional gym industry.
2. Plant-based Fitness Fuel - The trend towards plant-based diets and athletic performance is growing, and companies can capitalize on this by offering plant-based protein products for athletes and fitness enthusiasts.
3. Sweat Session Challenge - Challenges and gamification can incentivize customers to engage with fitness products or programs in new ways, driving customer engagement and loyalty.
Industry Implications
1. Fitness Industry - The fitness industry can benefit from disruptive innovation by shifting the focus from traditional gyms to at-home fitness experiences and incorporating product giveaways to promote new product launches.
2. Plant-based Food Industry - Plant-based food companies can capitalize on the growing trend towards plant-based diets and athletic performance by creating and marketing products specifically for athletes and fitness enthusiasts.
3. Wellness Challenge Industry - Companies can create wellness challenges and gamification elements to incentivize customer engagement and loyalty, ultimately driving revenue growth and customer retention.