Rather than relying on slick brochures for their marketing purposes, one travel site decided to use an old medium in an engaging way with these silent film shorts. Fathom in collaboration with Qantas Airways produced four silent animations to advertise their services.
Conceived by Pavia Rosati, The Adventures of Alvie and Joey take a "good idea, bad idea" approach when showcasing concerns many have when it comes to air travel -- especially on long flights like New York to Australia. The animated silent film shorts follow Joey the monkey as he has a fabulous time down under as well as purple sad sack Alvie who runs into a number of misfortunes (including getting trampled outside of the Colosseum in Rome).
Travel Concern-Alleviating Animations
These Silent Film Shorts Use Charming Cartoons for Marketing
Trend Themes
1. Silent Film Marketing - Utilizing silent film shorts for marketing purposes presents a unique and attention-grabbing way to engage with audiences.
2. Concern-alleviating Animations - Creating animated content that addresses common concerns related to a specific industry can help alleviate customer worries and build trust.
3. Collaborative Advertising - Collaborating with partners from different industries, such as airlines and travel sites, can result in innovative marketing campaigns that reach a wider audience.
Industry Implications
1. Travel and Tourism - The travel industry can explore the use of silent film marketing to enhance their advertising efforts and provide unique experiences for potential customers.
2. Film and Animation - The film and animation industry can leverage the trend of concern-alleviating animations to create engaging content for various marketing purposes.
3. Advertising and Marketing - The advertising and marketing industry can capitalize on collaborative advertising opportunities, partnering with companies from different sectors to create innovative campaigns.