Tea manufacturer Siid Cha enlisted the design sensibilities of Victor Branding Design Corp. to help craft the perfect packaging for the company's line of traditional teas. Siid Cha's products are based on the down-to-earth lifestyle of the ancient Hakka Culture. The design firm wanted to reflect this homey approach to family and food in the packaging's design. Exuding an irresistible rustic charm, these carefully crafted boxes and bags are adorned with simple water color illustrations of traditional kitchen wares.
The tea bags are color coded in order to differentiate the various flavors available. Each bag carries true to nature renderings of the grains and herbs present in each tea. Exuding the same comforting vibe that usually accompanies a warm cup of carefully brewed tea, Siid Cha boasts a packaging design that promotes simplicity and serenity.
Calming, beautiful and vibrant, these sweet tea packages are as soothing as the product they house.
Soothing Rustic Tea Branding
The Siid Cha Packaging is Adorned with Warm Watercolor Designs
Trend Themes
1. Watercolor Packaging - Opportunity for companies to use watercolor designs to create visually appealing packaging that stands out on store shelves.
2. Color-coded Differentiation - Opportunity for companies to use color coding to differentiate their product flavors and create a memorable and user-friendly experience for consumers.
3. Rustic Charm - Opportunity for companies to incorporate rustic design elements into their packaging to evoke a sense of warmth, simplicity, and nostalgia.
Industry Implications
1. Tea Manufacturing - Opportunity for tea manufacturers to enhance their branding and product appeal through creative packaging designs like watercolor illustrations and color coding.
2. Design and Branding - Opportunity for design and branding agencies to collaborate with tea companies and other industries seeking packaging that exudes rustic charm and simplicity.
3. Food and Beverage - Opportunity for food and beverage companies to explore packaging design strategies that promote simplicity, serenity, and a connection with traditional culture.