The Sierra Leone collection by Labrum was made in collaboration with Idris Elba and Foday Dumbuya, who is the founder of Labrum London. The new kit boasts a patriotic theme as it is detailed with the Sierra Leone colors of green, blue, and white, adorned with wavy lines throughout as a nod to the waves that come back to the land.
To broaden this collaboration, the forces also tap the likes of Clarks Originals on a new Desert Boot design. The kit is made up of formal and sportswear options including outerwear, bottoms, and headwear. The Desert Boot is made from navy suede details throughout the upper and rests on top of the crepe sole unit.
Sports-Themed Patriotic Collections
Labrum Taps Idris Elba on the New Sierra Leone Collection
Trend Themes
1. Patriotic Sportswear - Opportunity to collaborate with celebrities and designers to create sports-themed collections that celebrate national pride.
2. Collaborative Design - Opportunity to work with multiple companies and designers to create a cohesive collection.
3. Nostalgic Design Elements - Opportunity to incorporate nods to history and culture into modern sportswear collections.
Industry Implications
1. Fashion - Opportunity for fashion brands to create new collections that merge sportswear with national pride.
2. Athletic Apparel - Opportunity for athletic apparel brands to tap into national pride and collaborate with celebrities and designers.
3. Footwear - Opportunity for footwear brands to collaborate with sportswear brands and designers to create patriotic-themed shoes and boots.