While traditional maternity clothing has a shelf life, the Ingrid & Isabel Active Side Zip Jacket is designed to grow and shrink with the wearer for a perfect fit. Ideal for before, during and after pregnancy, the jacket features expanding side zipper portions that reveal an internal expansion panel. The design encourages moms-to-be to stay active during their pregnancy.
Available in a variety of sizes and colors, the Ingrid & Isabel Active Side Zip Jacket features four-way stretch for total comfort and flexibility. The jacket is intended to change up perceptions of what maternity clothing capabilities can be. As consumers begin to demand more functionality from all products, we'll likely see one-time use or phase products becoming more useful.
Expanding Maternity Activewear
The Ingrid & Isabel Active Side Zip Jacket Grows with the Wearer
Trend Themes
1. Expanding Maternity Clothing - This trend highlights the demand for maternity clothing that adapts to the changing body of the wearer, creating opportunities for innovative designs and materials.
2. Functional Maternity Apparel - The rise of functional maternity clothing opens up possibilities for brands to create products that can transition from pre-pregnancy to post-pregnancy, offering versatile solutions for expecting mothers.
3. Demand for Versatile Maternity Wear - The increasing demand for maternity wear that can be worn throughout different stages of pregnancy presents an opportunity for brands to develop multi-purpose designs that cater to the evolving needs of pregnant women.
Industry Implications
1. Maternity Fashion - The maternity fashion industry has the potential to disrupt traditional maternity clothing by introducing designs that are adaptable, functional, and versatile for women during and after pregnancy.
2. Sportswear - The sportswear industry can leverage the demand for expanding maternity activewear and develop innovative products and technologies to cater to active expectant mothers.
3. Apparel Innovation - The expanding maternity clothing trend calls for apparel innovation, driving research and development in fabric technology and design to create versatile and comfortable clothing options for pregnant women.