Japanese sneaker retail label BILLY'S returns for the Spring/Summer 2018 season with the Side Wall Check-patterned Slip-Ons. The retailer often releases exclusive Vans' silhouettes and this time, the range is comprised of a red and a blue colorway in the Side Wall Check design. The design pays homage to the label's original 1979 footwear model, with the detailing adorning the sides.
Each pair of shoes take on a color-blocking upper of tan and either red or blue and boasts the respective tonal checkerboard accents across the midsoles. There are also little Trademark details found inside the checkerboard midsoles as an extra nod to the original models. The shoes are now available for purchase online at BILLY'S.
Vinrantly Checkered Canvas Shoes
BILLY Drops a Side Wall Check-Patterned Slip-On Vans
Trend Themes
1. Exclusive Sneaker Silhouettes - Retailers can collaborate with popular brands to release exclusive and limited-edition sneaker silhouettes, driving interest and demand from sneaker enthusiasts.
2. Color-blocking Design - Incorporating color-blocking designs into fashion products, such as shoes, can create unique and eye-catching patterns that appeal to consumers seeking individuality.
3. Nostalgic Branding - Brands can pay homage to their rich history by bringing back original designs, updated with modern features, to create new products that appeal to consumers' sense of nostalgia.
Industry Implications
1. E-commerce - Online retailers can leverage exclusive sneaker releases to drive traffic and increase sales on their platforms, particularly within the highly competitive streetwear market.
2. Fashion - Fashion brands can experiment with color-blocking techniques to create unique and memorable designs across different products, including footwear, clothing, and accessories.
3. Retail - Retailers can tap into consumers' nostalgia by bringing back iconic brands or designs, attracting new customers while maintaining a loyal fan base.