This 'Showrooming' infographic is an extremely helpful guide for those working in retail-based companies.

It's a known fact that online purchasing has become an increasingly popular approach to shopping, and in-store brands are feeling the heat. Because of the search-friendly web and quick access to different retailers, customers have begun taking part in a phenomenon called 'showrooming,' where buyers quickly compare in-store prices with those of online competitors. Because this pattern will likely continue to thrive, this infographic seeks to educate readers into how to grapple with this undeniably influential change.

Encouraging companies to embrace rather than try to fight this new approach to buying is what's at the core of this advisory graph. Instead of attempting to prevent customers from seeing what else is out there, sellers should aim to connect to consumers on a more personal level, and target online shoppers.