Apple’s well-known Shot on iPhone Campaign proves that there's no need to head to a professional studio in order to capture quality images of a beloved pet. Apple commissioned celebrity photographer Jason Nocito to create a series of stunning black and white pet portraits that have the potential to be captured by others with the right tools, the iPhone 12.
To help people make the most of the smartphone's quality camera, Nocito will be hosting an online Today at Apple session, providing practical tips on taking photos with a pet, such as how to capture their attention, and make the most of Portrait mode and High-Key Light Mono.
Thanks to the iPhone 12 Pro and iPhone 12 Pro Max’s High-Key Light Mono Portrait Lighting, the best features of cats and dogs are brought out in this series.
Pet Portrait Campaigns
Apple’s Shot on iPhone Campaign Features Quality Images of Cats & Dogs
Trend Themes
1. DIY Pet Photography - The trend of capturing quality pet portraits at home using smartphones and digital tools presents opportunities for disruptive innovation in mobile photography accessories or pet-focused software.
2. Online Pet Photography Classes - The trend of offering online classes for pet photography presents opportunities for disruptive innovation in digital learning in the pet industry.
3. Black and White Pet Photography - The trend of black and white pet photography creates opportunities for disruptive innovation in photo editing software and printer technology for pet portrait printing businesses.
Industry Implications
1. Smartphone Accessories - The trend of DIY pet photography using smartphones presents opportunities for disruptive innovation in smartphone accessories that cater to pet owners such as clip-on lenses or stabilizers.
2. Digital Learning - The trend of offering online classes for pet photography presents opportunities for disruptive innovation in digital learning platforms and software development in the pet industry.
3. Pet Portrait Printing - The trend of black and white pet photography creates opportunities for disruptive innovation in photo editing software and printer technology for pet portrait printing businesses.