'Fullscreen' is a new streaming service that aims to cater to millennials and gen-z consumers with shorter original content. Dubbed 'the YouTube generation,' many young consumers prefer shorter content to lengthy films. This service caters to the demand for short snippets of entertainment with original shows that are not as long as traditional TV programs.
Fullscreen functions as a hybrid between YouTube and Netflix in that it offers shorter original content as well as full-length movies and TV shows. The original series are short in length and largely revolve around millennial and teen culture. Even the way the platform is organized is designed to appeal to the way young adults tend to watch short snippets of content or binge several seasons of a series at once. The app cleverly addresses these habits with sections titled 'Hurry, Make Me Laugh' and 'Binge On This.'
With original series such as 'My Selfie Life' and hit shows such as 'Dawson’s Creek,' the service provides a new platform for young consumers stream content.
Millennial-Targeted Streaming Services
This Streaming Service Features Shorter Original Content
Trend Themes
1. Short-form Streaming - The trend towards shorter original content in streaming services presents an opportunity for new platforms to emerge catering to the demand for bite-sized entertainment.
2. Youth-centric Content - There is a growing trend towards platforms that target younger generations with relatable content, creating an opportunity for companies to disrupt the traditional TV industry with original programming.
3. Hyper-personalized Recommendations - Streaming services are increasingly using algorithms to recommend content to users, presenting an opportunity for companies to improve on existing models and deliver more personalized recommendations that cater to specific demographics and tastes.
Industry Implications
1. Streaming Services - The rise of youth-centric content presents a disruptive opportunity for new streaming services to emerge and compete with established players in the market.
2. Entertainment - The growth of short-form content and millennial-targeted programming is creating opportunities for entertainment companies to pivot their strategies and focus on creating original content geared to younger audiences.
3. Data Analysis - With the increasing use of algorithms in streaming services, there is a growing demand for professionals with expertise in data analysis and machine learning to improve recommendations and provide a more personalized experience for users.