Amazon is the leading example of digital shopping platforms as it consistently updates its offerings, provides an extremely user-friendly interface and is wildly convenient — especially when one opts-in for two-day shipping.
For the back-to-school season, the company develops its catalog to perfection. The website boasts a wide selection of products, including backpacks, clothing, tech and STEM toys. In addition, it also presents them in a well-arranged and easy-to-navigate layout.
Often shopping platforms create general categories for their products. Amazon, however, undertakes an organization-forward approach and targets more niche audiences. On its website, the company divides school supplies into grade-specific collections, dedicates a section for everyday essentials and boasts specially curated collections with parent, teacher and teen picks. This neat way of presenting products will definitely give Amazon a significant boost in consumer love with respect to other shopping platforms.
Digital Back-to-School Shopping Platforms
Amazon Offers an Wide and Inclusive Variety of Supplies
Trend Themes
1. Niche-specific Product Categories - Shopping platforms that create more specific categories for their products can differentiate themselves and appeal to niche audiences.
2. Grade-specific Collections - Shopping platforms that offer grade-specific collections of school supplies can attract families who want to make specific purchases based on their child's grade level.
3. Curated Collections - Shopping platforms that curate collections of school supplies based on specific needs or interests (e.g. for parents, teachers, or teens) can offer a personalized shopping experience.
Industry Implications
1. E-commerce - E-commerce platforms can capitalize on the trend of creating niche-specific product categories to differentiate themselves and attract more customers.
2. Education - Educational companies can partner with shopping platforms to offer grade-specific collections of school supplies and reach families with specific needs.
3. Retail - Retail companies can adapt to the trend of curating collections of school supplies based on specific needs or interests to offer a more personalized shopping experience and increase customer loyalty.