It’s a well-known fact that a LBD (Little Black Dress) is an essential component in any stylish woman’s wardrobe. Women’s shoe brand, Strada, use that notion to promote their shoes.
The ad is an illustration of a female wearing a black dress that looks like a Strada shoe with a copy that reads, "Strada… like a little black dress."
The ad was created by New Moment New Ideas Company Y&R;(Belgrade, Serbia) with creative director Dragan Sakan and Copywriter / Art Director Slavisa Savic.
Shoes as Little Black Dresses
Strada Ad Capitalizes on Fashionista Staples
Trend Themes
1. Fashion Staples - Exploring the versatility of iconic wardrobe essentials opens up opportunities for fashion brands to innovate and disrupt.
2. Lifestyle Branding - Connecting products to aspirational lifestyles allows brands to tap into consumer desires and create disruptive marketing strategies.
3. Visual Storytelling - Utilizing compelling visuals and creative copywriting can captivate audiences and disrupt traditional advertising methods.
Industry Implications
1. Fashion Retail - By capitalizing on the popular appeal of staple fashion items, brands in the fashion retail industry can create innovative collections and marketing campaigns.
2. Advertising and Marketing - Integrating visual storytelling techniques into advertising and marketing campaigns can disrupt traditional approaches and capture consumer attention.
3. Creative Design - Exploring unconventional ways to merge fashion and design elements in ad campaigns offers disruptive innovation opportunities for the creative design industry.