For shoe collectors that invest hundreds if not thousands of dollars into trading, buying and selling sneakers, authenticity is an important part of the transaction. To help reduce the amount of counterfeit product sold in secondary markets, start-up brand Chronicled has put together a sneaker authentication app that lets users double-check the quality and make of the shoes they are about to purchase. The platform is an asset to anyone that is looking to ensure the shoes they purchase in a secondary market are legitimate before offering up the money.
The app is designed to work in conjunction with a Smart Tag patent that can be attached to the inside of shoes to create a virtual library of the seller's sneaker products. The Smart Tag is a sign of authenticity as well, allowing buyers to know the sneaker is the type and make it is advertised as.
Sneaker-Authentication Platforms
Chronicled Allows Shoe Collector to Prevent Counterfeit Purchases
Trend Themes
1. Sneaker Authentication - Creation of innovative and secure way with Blockchain technology to combat the counterfeit market.
2. Smart Tags - Innovative application of smart tags to build virtual libraries of sellers' products and enhance buyer's trust in secondary markets.
3. Consumer Verification - Growing trend of buyers demanding verification and transparency in products' authenticity leading to potential development of similar platforms for other high-demand products.
Industry Implications
1. Fashion Industry - Development of sneaker authentication platforms highlights the potential for using secure blockchain technology in fashion industry.
2. Consumer Electronics Industry - Potential to adapt smart tags in consumer electronics industry to provide transparency and enhance consumers' purchasing experience.
3. Luxury Goods Industry - Growing market demand for verification and authenticity in luxury goods presents a ripe opportunity for developing similar authentication platforms.