I had to look at this TV3 America's Next Top Model ad several times. Was this pro-America's Next Top Model? Because it certainly looks pro-poor body image.
The series of three ads features different small dogs who appear to have lost their owners; one lost hers through a street grate, another through a beachside dock, and the third through a waiter drain.
TV3 is implying America's Next Top Model contestants are (or should be?) rail thin, so much so that they slip through tiny narrow spaces in the ground.
The TV3 America's Next Top Model ads were created by advertising agency Colenso BBDO, Auckland, New Zealand.
The ads look official enough, but how could they openly be so pro-anorexia? These are sure to evoke a lot of controversy.
Pro Skinnyvertising
Shocking TV3 America's Next Top Model Ad Seem to Promote Anorexia
Trend Themes
1. Body Image Messaging - Opportunity for companies to explore healthy messaging around body image to reduce controversy and increase inclusivity.
2. Advertising Ethics - Opportunity for the advertising industry to openly discuss and establish ethical guidelines and prevent harmful messaging.
3. Social Media Influencing - Opportunity for influencers on social media to promote positive body image, and promote healthy lifestyles and habits.
Industry Implications
1. Fashion and Apparel - Industry leaders have the opportunity to reevaluate their marketing campaigns and messaging to promote diversity and inclusivity.
2. Media and Entertainment - Industry professionals can address the issue by creating media content advocating for self-love while discouraging pro-anorexia messages.
3. Technology - Technology companies can use their platforms to promote positive messages about body image and mental health.