Japanese retail label SHIPS works in collaboration with Champion on a collection of sporty and retro streetwear designs for the Spring/Summer 2021 season. The slouched goods are relaxed and put comfort at the very forefront as the main focus this season. The exclusive collection is made up of sweaters, pants, and shirts that are true to the brands' heritage.
Some familiar silhouettes include the selection of Reverse Weave tees that are from Champion. It is detailed with details that nod to different American cities and recreation programs. There are also some jersey sweatpants options and faux layering tees. Some standout designs include the tunic-style pullover sweaters with the keyhole neck line, kangaroo pocket, and cropped sleeves, the football tees, and the crewneck shirts.
Retro Sporty Spring Streetwear
SHIPS and Champion Join Forces on an Exclusive SS21 Collection
Trend Themes
1. Retro Sporty Streetwear - Opportunity to incorporate vintage designs into modern athletic wear while prioritizing comfort and functionality.
2. Collaborative Collections - Opportunity for brands to partner with one another to create unique limited edition lines that cater to a specific audience.
3. Nostalgic Design Aesthetics - Opportunity to utilize nostalgic design elements to appeal to consumers' sense of familiarity and comfort in clothing choices.
Industry Implications
1. Fashion Retail - Opportunity to incorporate elements of collaboration and exclusive collections into traditional retail to attract a wider customer base.
2. Athletic Apparel - Opportunity to incorporate retro design elements into modern athletic wear to create a distinct brand identity and stand out in a crowded market.
3. Urban Streetwear - Opportunity to embrace the nostalgia trend and incorporate vintage design elements into streetwear for a fresh take on the fashion genre.