Shinsegae Style's Summer 2012 'London Calling' editorial brandishes the South Korean department store's approach to the upcoming Olympic games. The event has sent many of the world's largest fashion houses to the drawing boards, many of which have produced varying takes on the British flags red, blue and white color scheme.
Model Agyness Deyn was the perfect candidate for London Calling's style display as she is arguably the quintessential English model. The Lancashire native has come to work with Giorgio Armani, Anna Sui, Bulgari and Burberry, distinguishing her as one of the region's best as far as couture faces go. Photographer Jeon Seung Hwan captured Deyn here in oversize UK flag-themed sweaters, royal crowns and tailored suits, the very looks that one can expect to see at the athletic competition.
Olympic Damsel Displays
The Shinsegae Style Summer 2012 'London Calling' Editorial is Sport Chic
Trend Themes
1. British Flag Fashion - The trend of incorporating the British flag's red, blue, and white color scheme into fashion opens up opportunities for designers to create sport chic clothing items.
2. English Model Craze - The rising popularity of English models, like Agyness Deyn, presents a disruption in the modeling industry, with potential opportunities for unique collaborations and campaigns.
3. Sports-themed Editorials - The use of athletic competition as inspiration for fashion editorials creates a platform for creative concepts that merge sportswear and high fashion.
Industry Implications
1. Fashion Design - Designers in the fashion industry have the chance to incorporate British flag elements in their collections to meet the demand for sport chic clothing items.
2. Modeling - The growing popularity of English models creates opportunities for collaborations between models and brands seeking to capture the essence of English fashion aesthetics.
3. Photography - Fashion photographers can explore the concept of sports-themed editorials to showcase unique, athletic-inspired fashion looks for magazines and brands.