The first I-clothing store has made its appearance in South Korea. The shop, operated by South Korea's second-largest department store chain, Shinsegae, is the first of its kind in the world. The virtual store is expected to help enhance customer choices and boost sales without having the consumers coming to pick the clothes in store.
"Through the use of precise body measurements and personalized avatars, a shopper can select clothes that he or she can put on in a virtual environment," said Jung Dong-Chang, head of the textile team. Shoppers input their measurements (height, length of legs and arms, hips, waist, tights) onto a smart card that they can keep for a future purchase. "Anyone with this card will be able to easily try on and buy clothes using mobile phones and computers," added Jung Dong-Chang. What's more is that people can access the measurements of others in order to purchase gifts for friends and family, without fearing for the fit.
Trend Hunter has been keeping on top of high tech fashion shopping. Check out the Intellifit virtual fitting rooms:
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I-Clothing At Shinsegae
Trend Themes
1. I-clothing - The emergence of I-clothing stores allows customers to virtually try on clothes and make purchases online, enhancing convenience and customer satisfaction.
2. Virtual Fitting Rooms - The development of virtual fitting rooms, such as Intellifit, revolutionizes the way customers experience online shopping by providing accurate body measurements and personalized avatars for trying on clothes.
3. Precise Body Measurements - The use of precise body measurements and smart cards allows customers to easily select and purchase clothes online, eliminating the need to physically visit a store to try them on.
Industry Implications
1. Retail - The retail industry can incorporate I-clothing stores and virtual fitting rooms to offer a seamless and convenient experience for customers, driving online sales.
2. Fashion - The fashion industry can utilize precise body measurements and personalized avatars to provide an immersive online shopping experience, boosting customer engagement and brand loyalty.
3. Technology - The technology industry can develop innovative solutions, such as smart cards and virtual fitting room technologies, to support the I-clothing trend and enhance the overall online shopping experience.