The Shinola Smokey Robinson Collection has been unveiled as one of the latest timepiece offerings from the Detroit-based brand that will offer watch aficionados with a way to pay homage to the iconic musician. The collection includes a special edition Vinton watch that comes in 32mm and 38mm case size options that's powered by an Argonite 705 quartz movement. The timepiece features a crisp blue enamel dial and is limited to just 1,000 examples to make it a must-have for avid fans of Motown music history.
The Shinola Smokey Robinson Collection also includes a limited-edition Smokey Robinson journal set as well as a Smokey edition Runwell turntable that's priced at $3,000 and limited to a mere 25 units.
Motown-Honoring Timepieces
The Shinola Smokey Robinson Collection Celebrates the Musician
Trend Themes
1. Musician-inspired Timepieces - Creating unique and limited edition watches that pay tribute to iconic musicians, providing an opportunity for collector's items and nostalgia-based marketing.
2. Limited-edition Collectibles - Producing and marketing limited edition journal sets and turntables - taking collector's items, and fan sentimentality, to the next level.
3. Hyper-targeted Nostalgia Marketing - Creating targeted marketing campaigns for customers who hold sentimental value towards musicians, creating a culture around said musicians and their impact.
Industry Implications
1. Fashion & Apparel - Partnering with musicians to create fashion and accessory products, creating nostalgia-based, unique and limited edition collections.
2. Music & Entertainment - Focusing on niche and targeted music merchandise, turning fans into customers with unique branded items.
3. Consumer Electronics & Gadgets - Incorporating musicians and celebrities designs into technology products, providing unique designs and limited edition products for collectors and fans.