Haircare and body care products are typically separated into different categories to suit different purposes but the all-new Hair & Body Shine Mist from Ouai is a versatile product that can be used all over. The weightless mist helps to add a healthy luster to one's locks and skin with its buildable formula that is hydrating, frizz-taming and rich with nutrients from amaranth oil and squalane.
The glow-boosting properties of the multitasking product can be attributed to the inclusion of diamond powder, which helps to create what Ouai described as an "instant mirror-like shine." As well as creating shiny hair and glowing skin, Ouai's Hair & Body Shine Mist leaves behind the pleasing scent of rose, bergamot, lychee, cedarwood and white musk.
The new product is said to be comparable to Ouai's Rose Hair & Body Oil, which is more suited to restoring moisture.
All-Over Hydrating Mists
Ouai's Hair & Body Shine Mist is Made with Diamond Powder
Trend Themes
1. Multitasking Beauty Products - The rise of multitasking beauty products that cater to multiple needs in one product presents opportunities for innovative formulations and packaging designs.
2. Glow-enhancing Ingredients - The incorporation of glow-enhancing ingredients, such as diamond powder, in beauty and skincare products can create disruptive innovation opportunities by offering instant shine and radiance to hair and skin.
3. Fragrance-infused Beauty Products - The trend of fragrance-infused beauty products, like hair and body mists, allows for innovative scent combinations that enhance the overall grooming experience.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can explore the creation of more multitasking products that combine hair and body care benefits.
2. Cosmetics - Cosmetics companies can embrace glow-enhancing ingredients in their formulations to offer customers a range of products that give an instant radiant finish.
3. Fragrance - The fragrance industry can collaborate with beauty brands to develop unique scent profiles for fragrance-infused beauty products, expanding their market reach beyond traditional perfumes.