Photogenic Social Media Mascots

Shinborne Creative is Inspired by Instagram

Shinborne Creative is a Cleveland, Ohio-based design studio with a knack for cutesy, yet punchy design.

The 'Instagram Logo Mascot' is, as its name suggests, based on the social media photo-sharing site's emblem. However, it modifies the logo and adds some arms and legs to create a spunky little character that captures all the fun and spontaneity that is Instagram.

As the studio explains on their Behance page, the model is only a concept presently, but they are reaching out to designers and artists, seeking to make it a reality.

Although many people consider toys to be exclusively for children, design studios like Shinborne creative are blurring the line between corporate, business-focused graphic design and children's toys.

Trend Themes

  1. Blurring Corporate Design — Opportunity for design studios to create crossover products that combine corporate design and children's toys.
  2. Customized Mascots — Demand for unique and personalized mascots that represent brands on social media platforms.
  3. Interactive Branding — Growing interest in creating interactive characters as brand mascots for increased engagement on social media.

Industry Implications

  1. Design Studios — Design studios can explore the creation of crossover products that combine corporate design and children's toys.
  2. Social Media Marketing — Opportunity for social media marketing agencies to offer customized mascot design services for brands.
  3. Toy Manufacturing — Toy manufacturers can leverage the demand for interactive brand mascots by developing customized mascot toys for companies.

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