TAKAHIROMIYASHITA TheSoloIst. is preparing for the colder seasons with a Printed Tyvel Shell Hooded Jacket for Fall/Winter 2018. The jacket made its original debut at the Takahiro Miyashita Pitti Uomo launch and boasts all-over branding. The jacket is completely constructed from polyethylene synthetic insulation materials that are resistant to water and has a sturdy flash spun element.
The jacket has a bright orange hue and it is decorated with a slogan that reads "SOL Survive Outdoors Longer" all throughout in a contrasting white color. The tonal selection was chosen purposely as it nods to the overarching utilitarian theme. The jacket is made in Japan and some other details include its dual-main zipper enclosure, its hidden hood, throat latch with adjustability, pockets at its chest, sleeve, and frontal cuffs with velcro enclosures, hem adjusters, and an adjustable carrying harness incorporated within the jacket.
Insulated Shell Hooded Jackets
TAKAHIROMIYASHITA TheSoloIst.'s Jacket is Durable & Water-Resistant
Trend Themes
1. Printed Tyvel Shell - Disruptive innovation opportunity: Leveraging advanced printing technologies to create customized and eye-catching shell jackets.
2. Water-resistant Insulation Materials - Disruptive innovation opportunity: Developing new and improved water-resistant synthetic insulation materials for durable and weatherproof jackets.
3. Utilitarian Design - Disruptive innovation opportunity: Integrating functional and aesthetic features into jackets to meet the growing demand for utilitarian fashion.
Industry Implications
1. Fashion Apparel - Disruptive innovation opportunity: Collaborating with technology companies to incorporate smart features into jackets while maintaining style and comfort.
2. Outdoor Gear - Disruptive innovation opportunity: Using sustainable and eco-friendly materials to create high-performance outdoor jackets that are environmentally conscious.
3. Textile Manufacturing - Disruptive innovation opportunity: Implementing innovative production techniques to increase the efficiency and quality of jacket manufacturing processes.