This month, Jordan Brand launches its first African collaboration with the Shelflife Air Jordan 2 sneaker model that spotlights the low-cut silhouette. It is made with a seamless blend of materials including premium leather and hairy suede throughout the upper.
It is made with the South African retail imprint Shelflife and it highlights the idea that this is happening at the perfect time. Founder of Shelflife Nick Herbert talks about the collaboration, stating that "If this happened 10 years ago, it would not have worked as well. We are extremely honored to have had this opportunity and to carry this flag for what we feel is an incredible starting point to grow in the future."
African-Collab Low-Cut Sneakers
The Shelflife Air Jordan 2 Sneaker is Detailed with Contrast
Trend Themes
1. African-collab Sneakers - The African-collaboration trend in sneakers highlights the importance of diversity and inclusion in the fashion industry.
2. Low-cut Silhouette - The low-cut silhouette trend in sneakers presents an opportunity for shoe manufacturers to innovate with new materials and designs to create unique and stylish footwear.
3. Seamless Blend of Materials - The trend of using a seamless blend of multiple materials in sneakers presents an opportunity for manufacturers to create sustainable and eco-friendly footwear without sacrificing style and comfort.
Industry Implications
1. Fashion Industry - The fashion industry needs to embrace diversity and inclusion to create products that reflect the values and identities of customers from a variety of backgrounds.
2. Shoe Manufacturing - Shoe manufacturers should focus on using innovative materials and designs that offer comfort, durability, and sustainability, in order to meet the demands of the modern customer.
3. Retail Industry - Retailers can use collaborations with diverse groups and individuals to differentiate themselves from competitors and create products that appeal to a wider range of customers, resulting in increased revenues.