Jordan Brand works in collaboration with Shelflife on a new iteration of its Air Jordan 2 Low sneaker model this season. The shoes take on an international theme as white makes up most of the mixed material upper. There are also touches of off-white colors to add a subtle tonal contrast.
Orange is a bright pop that can be seen along a portion of the outsole unit, and at the Wings logo seen by teh tongue. Additional branding that nods to the collaboration can be seen at the text reading "TEAM ONLY" on the inside of the tongue and the orange sock lining's branding detail. The collaborative shoe is still waiting for a launch date and will be limitedly available.
Plush Collaborative Low Sneakers
Shelflife Delivers the new Air Jordan 2 Low Sneaker Design
Trend Themes
1. Collaborative Sneaker Designs - The trend of sneaker companies collaborating with retailers or artists to create limited edition designs offers opportunities for disruptive innovation in the fashion and streetwear industries.
2. Global-themed Sneakers - Sneaker models with international themes and colorways are a growing trend and offer opportunities for disruptive innovation in the shoe and fashion industries.
3. Minimalist Design Sneakers - Sneaker designs that utilize a minimalist and low-top design offer opportunities for disruptive innovation in the athleisure and fashion industries.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage the trend of collaborative sneaker designs with limited edition drops to create buzz and sales among sneaker and streetwear consumers.
2. Athletic Shoes - The trend of minimalist and low-top sneaker designs offers opportunities for athletic shoe companies to disrupt the market and appeal to consumers seeking stylish and functional options.
3. Streetwear - The trend of global-themed and limited edition collaborative sneaker designs can be leveraged by streetwear brands to stand out in a crowded market and create loyal and enthusiastic brand followings.