Hood By Air, an eccentric NYC-based brand that was founded by Shayne Oliver, premiered a new collection during New York Fashion Week with help from PornHub.
Although much of the apparel featured remains unbranded, Shayne Oliver included the adult streaming site's logo on a number of the pieces to make the strange partnership clear to those in attendance. The bold floor-length cuts of the pieces were further enhanced by stark uses of color -- with bright primary tones standing out against otherwise monochrome ensembles.
Apart from the clothing, Shayne Oliver's runway show caught the attention of viewers due to his decision to feature some eye-catching hairstyles -- model's strands slicked back with gel that trailed down their foreheads so that they'd glisten in the bright lights.
Adult-Branded Apparel
Shayne Oliver's 'Hood By Air Worked' in Partnership with 'PornHub' for NYFW
Trend Themes
1. Adult-focused Apparel - The rise of collaborations between fashion brands and adult entertainment providers presents a disruptive opportunity for marketers looking for new ways to push boundaries.
2. Unbranded High Fashion - The Hood By Air and PornHub partnership proves that high fashion doesn't always need a brand name to make a statement, opening up opportunities for niche designers and provocative collaborations.
3. Provocative Runway Shows - Shayne Oliver's use of eye-catching hairstyles in his runway show demonstrates that designers should think beyond the clothing to create a memorable and disruptive experience for their audience.
Industry Implications
1. Fashion - Collaborations between fashion brands and adult entertainment companies could become more common, presenting opportunities for designers and brands to push the envelope and appeal to unconventional audiences.
2. Entertainment - As adult entertainment companies explore new avenues to market their services, partnerships with fashion and beauty brands could provide a new revenue stream and expand their brand reach.
3. Marketing and Advertising - Marketers and advertisers can take advantage of the trend towards provocative fashion collaborations to develop disruptive campaigns that challenge traditional conventions and appeal to edgier, more progressive audiences.