For Pride Month, Harry's created a limited-edition Shave with Pride set in collaboration with Chinese-born, New York-based illustrator Zipeng Zhu. The shave set incorporates the colors of the rainbow in a bold and dynamic way with outlined shapes, stripes and rainbows, plus words like "unity" and "vivacious."
Inside the set, customers will find a limited-edition razor with an iridescent finish and a weighted handle, foaming shave gel, blade replacements and a travel-ready cover. There are also razors that can be purchased individually.
Harry's is donating 100% of the profits from the limited-edition shave set to The Trevor Project in the United States and £10 from each purchased set and razor in the UK goes towards supporting The Albert Kennedy Trust.
Prideful Shaving Sets
Harry's Created The Shave With Pride Set with Illustrator Zipeng Zhu
Trend Themes
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Rainbow-inspired Shaving — Opportunities to create more pride-themed products and increase inclusivity on campaigns and marketing during Pride Month
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Socially Responsible Profits — Opportunities for companies to take a stand on social issues and to make a difference by donating profits to relevant causes
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Collaborations with Artists — Opportunities for companies to partner with artists to create limited-edition products that resonate well with target audiences
Industry Implications
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Personal Care — Personal care brands can create more inclusive products and campaigns during Pride Month and support relevant causes
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LGBTQ+ Advocacy — LGBTQ+ advocacy groups can partner with personal care brands to raise awareness and funds during Pride Month
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Art and Design — Opportunities for artists and designers to partner with personal care brands to create limited-edition products with unique and eye-catching designs