Jordistyle by Sharon Mor Yosef actually has nothing to do with Harry Potter; however, due to the placement of the blue scar on the model’s head in the photos, I cannot help but make the Hogwarts connection.
Styled by Pedro Dias and photographed by Sharon Mor Yosef, the collection brings a futuristic look to men’s fashion, and provides some possible wardrobe options for the most famous student at Hogwarts.
Implications - In a contemporary consumer culture dominated by blockbuster Hollywood movies and products co-branded with celebrities, one of the most effective ways a company can create a lasting impression on the minds of consumers is by investing in partnerships with major film franchises. By attaching the company name to a major film series, the company establishes itself as one on the forefront of contemporary pop culture.
Future 'Harry Potter' Fashion
Sharon Mor Yosef Captures Altered Version of Famous Scar
Trend Themes
1. Futuristic Fashion - Sharon Mor Yosef's collection brings a futuristic look to men's fashion, indicating an opportunity for creating new futuristic designs.
2. Pop Culture Partnerships - Investing in partnerships with major film franchises can create lasting impressions on consumers, creating an opportunity for company collaborations with movie or celebrity brands.
3. Alterations of Classic Styles - Altering classic styles with a modern twist, like placing a blue scar on a model's head, can create novel fashion designs and innovation opportunities.
Industry Implications
1. Fashion Industry - Fashion companies can capitalize on futuristic and hybrid fashion designs in their collections to attract consumers' attention.
2. Entertainment Industry - Movie franchises and celebrity brands can exploit their products by partnering with fashion designers and companies.
3. Advertising Industry - Advertising agencies can create compelling brand experiences by integrating pop culture references and altering classic styles with a modern twist in their campaigns.