Vans and Discovery's 'Shark Week' have partnered to launch a shark-inspired collection of shoes and apparel just in time for the annual weekly special. A percentage from the line will be donated to support the Oceana Foundation's mission to protect oceans and sharks alike by restoring the world's wild fish population.
The line includes graphic t-shirts, shoes, hats, hoodies, and more, all extravagantly decorated in shark patterns. The collection is available for children, women, and men, and each piece has an avant-garde aesthetic that is eye-catching and bespoke. The line still pays homage to Van's skateboarding roots, with checkered patterns and classic curved detailing. The collection is ideal for any fans of Shark Week or individuals seeking to protect our oceans and sharks.
Dynamic Shark-Inspired Apparel
Vans & Shark Week Launched a Collection That Protects the Ocean
Trend Themes
1. Ocean Conservation-inspired Apparel - The trend of ocean conservation-inspired apparel presents an opportunity for companies to not only create eye-catching and unique clothing items, but to also support environmental causes through their sales.
2. Collaborative Charity Collections - Collaborative charity collections, like the Vans and Shark Week partnership, present an opportunity for companies to leverage their brand and customer base to support social and environmental causes.
3. Wildlife-inspired Design - The trend of wildlife-inspired design, particularly with sharks, presents an opportunity for companies to create unique and visually appealing designs that resonate with customers who value conservation efforts.
Industry Implications
1. Fashion Industry - The fashion industry has an opportunity to create sustainable and environmentally friendly lines and also leverage their brand to make a statement about important causes.
2. Charity Industry - The charity industry can form strategic partnerships with companies to raise awareness and funding for their respective causes.
3. Entertainment Industry - The entertainment industry can use its platforms, like Shark Week, to raise awareness about important social and environmental causes and collaborate with companies to fundraise for these causes.