The Sheetz Shark Week doughnut is being launched by the convenience store brand to offer patrons with a tasty way to celebrate the upcoming aquatic content-themed event.
The limited-edition doughnut features an all-blue profile that's topped with a gummy shark to further enhance the themed nature of the treat. The doughnut will be available during the week of July 11 to 18 to coincide with the Discovery Channel Shark Week event that takes place every year to offer avid watchers with access to aquatically themed content.
The Sheetz Shark Week doughnut will be available at all of the brand's locations across Maryland, Pennsylvania, Ohio, Virginia, West Virginia and North Carolina for $1.29 each. Each participating location will receive between six and 12 of the doughnuts per day, and won't be restocked till the following day.
Aquatic Content-Themed Doughnuts
The Sheetz Shark Week Doughnut is Limited-Edition
Trend Themes
1. Event-themed Food - Convenience stores and other food retailers can capitalize on events and cultural holidays to create limited-edition food items to attract customers.
2. Novelty Food Items - Creating and selling unique and amusing food items in celebration of entertainment or culture-related events can create a new customer segment for retailers.
3. Pop Culture-inspired Treats - Creating limited edition food that is inspired by current pop culture events can result in higher sales and cater to niche audiences
Industry Implications
1. Convenience Stores - Convenience stores can use themed doughnuts to celebrate events and attract new customers during the limited availability of novelty items.
2. Bakeries - Bakeries can use the popularity of event-themed foods and the creative freedom of novelty items to create a unique selling point in the marketplace.
3. Food Retailers - Food retailers can capitalize on the popularity of pop culture and create limited-edition foods that cater to niche markets and trends.