Consumers typically have to venture to different places to enjoy the natural beauty products and organic cosmetics from L’Occitane and French pastry chef and chocolatier Pierre Hermé—but a new shared space in Paris, France, is making it easier than ever to indulge under one roof.
On the Champs Élysées, 86 Champs is set up with a dessert bar where live pâtisserie demonstrations can be viewed, and a coffee station where guests will be able to learn about the art of coffee from the perspective of Pierre Hermé. Finally, the third element of the store introduces a restaurant with savory dishes to cleanse the palate in between enjoying sweets.
L’Occitane's presence in the shared retail space takes the form of an in-store perfumery installation, which also offers a unique take on engaging the senses with its unique and interactive environment.
Hybrid Beauty-Bakery Stores
L’Occitane and Pierre Hermé Created a Shared Store Space
Trend Themes
1. Shared Retail Spaces - The concept of shared retail spaces could be expanded to other industries for greater convenience and efficiency.
2. Experiential Retail - More brands could incorporate live demonstrations and interactive experiences into their retail spaces to engage customers on a deeper level.
3. Complementary Product Pairings - Brands in different industries could capitalize on the success of combining two complementary products or services in one physical location for added convenience and value for customers.
Industry Implications
1. Beauty - Beauty brands could collaborate with other niche products or services to provide a unique and immersive retail experience.
2. Food and Beverage - Restaurants and food brands could explore partnerships with other complementary products such as beauty or wellness to create shared retail spaces.
3. Hospitality - Hotels and resorts could incorporate experiential retail spaces offering unique product and service pairings to enhance their guest experience and drive revenue.