American clothing brand Hollister has unveiled a new method for paying for apparel using its mobile app called 'Share2Pay, which is targeted primarily toward teenagers.
The store's Share2Pay feature, which the company describes as a "retail industry first," enables consumers to browse for the goods they want and then share their digital cart with their parents or another responsible adult who can then make the payment.
"Introducing new patent-pending technology like Share2Pay allows us to make shopping for teens and parents easier. I’m incredibly proud of the fully in-house team that ideated and developed this new payment solution, which we believe will optimize our teens’ experience while converting more mobile purchases," said Samir Desai, A&F Co. chief digital and technology officer at Hollister.
Parent-Connected Teen Shopping Apps
Hollister's Debuts New 'Share2Pay' For Teen Shoppers
Trend Themes
1. Teen Shopping Apps - The emergence of parent-connected mobile shopping apps for teenagers presents an opportunity for retailers to develop targeted features that cater to this demographic.
2. Shareable Digital Carts - The adoption of shareable digital carts, as demonstrated by Hollister's Share2Pay feature, can enhance the shopping experience by enabling social engagement and collaboration in the shopping process.
3. Retail Payment Innovations - Hollister's Share2Pay feature represents an example of retail payment innovations that leverage technology to ease the buying process and foster customer loyalty.
Industry Implications
1. Fashion Retail - Clothing retailers can leverage parent-connected mobile apps to target teenage shoppers and improve the in-app buying experience.
2. Mobile Payments - Mobile payment providers can look to integrate shareable digital carts into their products to increase customer engagement and foster revenue growth.
3. Digital Marketing - Shareable digital carts present an opportunity for marketers to develop social media strategies that encourage collaboration between shoppers and leverage user-generated content for promotional purposes.