Share the Table, Share the Mana is a new campaign from Teremana—the premium, small-batch tequila founded by Dwayne Johnson, Jenna Fagnan, Ken Austin and Dany Garcia—and it provides an opportunity for people to connect, face to face. Inspired by the gesture of inviting someone to the table, the campaign kicked off with a series of billboards that open to reveal a hidden bartender and drinks.
In a world where in-person contact is in demand yet on the decline, the Share the Table, Share the Mana campaign is expanding nationwide in partnership with global social app Timeleft. Together, the Share the Table Series program brings small groups together over drinks every Thursday from April through August at participating bars and restaurants across the country.
Experiential Gathering Billboards
Teremana's Share the Table, Share the Mana Unites Adults
Trend Themes
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Experiential Billboard Activation — Physical advertising that transforms into immersive, interactive moments offers new formats for capturing attention and driving in-person engagement.
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Social App-enabled Real-world Gatherings — Location-based social platforms coordinating timed, recurring meetups create scalable bridges between digital communities and offline interactions.
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Brand-hosted Community Rituals — Brands curating regular, themed gatherings around shared rituals enable deeper loyalty by turning one-off promotions into habitual social experiences.
Industry Implications
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Outdoor Advertising — Billboard inventory evolving into modular, event-capable assets opens pathways for premium experiential sponsorships and performance-based pricing.
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Beverage-alcohol — Alcohol brands leveraging curated communal moments can shift from product-centric marketing to membership-style social offerings that extend lifetime value.
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Hospitality-bars — Bars and restaurants acting as programmed gathering nodes stand to gain predictable foot traffic and differentiated revenue through partnered event series.