Now that the release date for 'Star Wars: Episode VII - The Force Awakens' is rapidly approaching, brands like Target are engaging fans with websites like 'Share the Force.'
On the Share the Force website, Star Wars fans are able to upload a personal Star Wars-themed photo and have it turned into a star cluster among a galaxy of countless other user-submitted photos. Just like mapping a true star in the sky, users are able to keep track of their submissions with unique coordinates. Once submitted, these user-submitted photos are archived on the LucasFilms website.
As a retailer that has played a part in shaping consumer memories by providing Star Wars memorabilia for years, this site a clever way for the brand to showcase its role in the iconic sci-fi franchise in the past and in years to come.
Galactic Fan Sites
Target's 'Share the Force' Adds Fan Photos to a Galaxy of Memories
Trend Themes
1. User-generated Content - Brands are increasingly using fan-generated content to create more engaging user experiences and deeper emotional connections with loyal customers.
2. Augmented Reality - The integration of augmented reality into online fan experiences like Share the Force is a growing trend, offering exciting opportunities for brands to create more immersive experiences for consumers.
3. Crowdsourced Marketing - Crowdsourced marketing campaigns like Share the Force are becoming more popular, giving brands the chance to tap into the passion and creativity of their fans while also creating valuable user-generated content.
Industry Implications
1. Retail - Retailers like Target are finding innovative ways to engage fans and promote brand loyalty by creating online fan experiences like Share the Force.
2. Entertainment - The entertainment industry can leverage crowdsourced marketing campaigns to promote new releases and merchandise while also building relationships with die-hard fans.
3. Technology - The integration of augmented reality into online fan experiences like Share the Force points to a growing trend in the tech industry of using AR to create more immersive and engaging user experiences.