In order to help the people of Finland share Christmas with those in Singapore, Coca-Cola set up a unique machine. Although it stood tall like a vending machine, the unit was not full of drinks. In Finland where there was lots of winter snow, the machines were shaped so that snow could be shoveled into them. By doing so, on the other end in Singapore, people were treated to a fake snow flurry. Between the two-way cameras and screens, these people were able to take part in a virtual snowball fight and play around in the snow together, despite being miles apart.
The 'Share a White Christmas' machine is reminiscent of Coca-Cola's Small World and Play Fair Machines, which were used in previous campaigns to connect people separated by distance.
Snow-Sharing Machines
Coca-Cola Helps People Across the World Share Christmas with a Snow Machine
Trend Themes
1. Virtual Experience-sharing - There is an opportunity for companies to create virtual experience-sharing machines that could allow people from different parts of the world to connect and share experiences regardless of distance.
2. Artificial Snow Machines - The use of artificial snow machines is an upcoming trend for companies to explore in creating unique experiences or events, such as winter-themed festivals or holiday celebrations.
3. Innovative Vending Machines - There is a growing trend in the emergence of innovative vending machines, such as those that do not offer typical products like drinks or snacks but instead offer unique experiences like virtual snowball fights.
Industry Implications
1. Tourism - The tourism industry can capitalize on the artificial snow machine trend to create winter-themed events that attract visitors from different parts of the world.
2. Event Planning - Event planning companies have an opportunity to use virtual experience-sharing technology to create new and unique event experiences that engage remote participants.
3. Marketing - Marketing companies can explore the innovative vending machine trend to create new marketing campaigns that not only promote products but offer unique and engaging experiences to consumers.