Expanding its product range, Lay's introduces Lay’s Shapez Heartiez, a new product for Indian consumers featuring the brand's innovative 3D heart-shaped potato-based pellet. This groundbreaking release also heralds the arrival of Lay's Shapez, a new sub-brand that revolutionizes snacking with its inventive shapes, textures, and flavors.
The launch of Lay’s Shapez Heartiez is a direct response to the escalating demand for vibrant, crunchy snacks that depart from conventional offerings in the rapidly evolving potato-based pellet chips market. Notably, Lay’s Shapez Heartiez debuts with a caramel flavor. This marks Lay's first foray into sweet-flavored chips alongside the comforting savory taste of Masala.
Available conveniently across all retail outlets and e-commerce platforms, Lay’s Shapez Heartiez is affordable at Rs 5, 10, and 20, making it accessible to a wide range of consumers.
Heart-Shaped Flavored Chips
Lay's Launches the Shapez Heartiez for Indian Consumers
Trend Themes
1. Innovative-shapes-craze - The introduction of Lay's Shapez Heartiez taps into the growing demand for unique shapes in the snacking industry.
2. Sweet-savory-fusion - Lay's venture into sweet-flavored chips with Lay's Shapez Heartiez opens up new possibilities for flavor innovation in the snacks market.
3. Accessible-pricing-strategy - With Lay's Shapez Heartiez being available at affordable price points, there is an opportunity to target a wider consumer base seeking value in snack options.
Industry Implications
1. Snack-food - The launch of Lay's Shapez Heartiez exemplifies disruptive innovation in the snack food sector by introducing novel shapes and flavors to cater to changing consumer preferences.
2. Retail - Retail outlets and e-commerce platforms play a crucial role in the success of products like Lay's Shapez Heartiez, highlighting opportunities for digital retail strategies to enhance distribution and reach.
3. Food-packaging - The packaging of Lay's Shapez Heartiez presents a chance for innovation in food packaging design to showcase the product's unique shape and differentiate it in the marketplace.