Proof®, the brand known for its high-quality and form-fitting period underwear, launched a new silhouette recently—a leak-resistant shapewear short known as the Proof Smoothing Short. The silhouette builds on the brand's commitment to timeless minimalism and performance-driven design. The lightweight shapewear short is comforting in the way it wraps around the body, smoothing the tummy, thighs, and hips. The leak-resistant capabilities of this product add another layer of comfort, especially during one's menstrual cycle.
Proof® makes its Smoothing Short available in two colorways—Black and Sand. With its "flattering length and raw cut hem," the silhouette "moves and stretches" with the wearer. Proof® boasts about the versatility of the shapewear short which can serve as an underwear replacement or something you wear at work, when doing errands, and hanging out with friends.
Leak-Resistant Shapewear Shorts
The Proof Smoothing Short is Comfortable and Minimalist
Trend Themes
1. Minimalist Shapewear - There is a disruptive innovation opportunity for brands to create minimalist shapewear with additional comfort and functionality features like leak-resistance.
2. Performance-driven Undergarments - There is an opportunity for brands to innovate with undergarments that provide performance-driven features like leak-resistance, to address common discomfort challenges.
3. Versatile Undergarments - There is potential for brands to create versatile undergarments that serve both as underwear replacements and all-day wear, with features like leak-resistance and smoothing capabilities.
Industry Implications
1. Fashion Industry - Fashion brands can capitalize on the trend of minimalist shapewear and performance-driven undergarments, by integrating designs like leak-resistant capabilities in their products.
2. Health and Wellness Industry - There is potential for health and wellness brands to innovate in the undergarment industry with performance-based undergarments that address common challenges like discomfort and leaks.
3. Feminine Care Industry - Feminine care brands can integrate features like leak-resistance in their products providing women with added comfort and protection during menstruation.