Pinsy Shapewear -- the "shapewear brand designed to be seen" -- recently expanded its portfolio with the launch of limited edition pastel colorways in its best-selling sculpting, shaping, and smoothing shapewear bodysuits. The new soft-hued pastel pieces are now available in Butter and Pistachio colorways.
Pinsy Shapewear's sleek and stylish shapewear bodysuits provide hourglass shaping, stomach smoothing, and waist-defining effects. The brand’s signature 'shapesuits' are made with revolutionary patent-pending sculpting lining with premium stretch lace detail to create a shaping piece that combines form and function. The elegant pieces can be under a summer dress or on their own.
The new shapesuits range from $79 - $96 and are available in sizes small to 3XL.
Smoothing Shapewear Bodysuits
Pinsy Shapewear Debuts New Colorways Just in Time for Spring
Trend Themes
1. Pastel Shapewear - The launch of pastel colorways in Pinsy Shapewear's bodysuits presents an opportunity for other shapewear brands to explore color as a design element.
2. Functional Fashion - Pinsy Shapewear's focus on combining form with function in their bodysuits highlights a trend towards functional fashion that prioritizes both style and practicality.
3. Inclusivity in Shapewear - The availability of Pinsy Shapewear's bodysuits in sizes small to 3XL suggests an opportunity for other shapewear brands to prioritize inclusivity in their product offerings.
Industry Implications
1. Fashion - The incorporation of shapewear as a visible fashion statement through pastel colorways in Pinsy Shapewear's bodysuits presents opportunities for other fashion brands to explore similar offerings.
2. Retail - The demand for shapewear as both a functional and fashion-forward product provides opportunities for retail brands to increase their shapewear product offerings.
3. Body Positivity - The emphasis on inclusivity in sizing in Pinsy Shapewear's product offerings presents an opportunity for brands to align with the body positivity movement by prioritizing inclusivity in their own shapewear offerings.