Like any other industry, book publishing needs to find clever and fun ways to attract readers, and illustrator Shannon Gerard found a playful and creative idea to submerge readers into her stories. The published author known for her web comic titled Unspent Love, or Things I Wish I Told You, recently launched her new paperbark series in Toronto, Canada.
Gerard recreated a larger scene of her book Unspent and set up an area where fans and attendees could a have a little fun. There were real-size cut-out masks of the characters and people were encouraged to use their imagination, the background and masks to create their own story. Everyone got into the mood and, judging by the pictures, they had a blast.
This interactive marketing idea is entertaining and a creative way to create a closer connection between readers and books. Shannon Gerard is now planning to continue this project by making real masks.
Comic Book Character Masks
Shannon Gerard Playfully Promoted Her Paperback Graphic Novel
Trend Themes
1. Interactive Book Marketing - Developing interactive marketing ideas to create a closer connection between readers and books can become a trend in the book publishing industry.
2. Leveraging Fan Engagement - Encouraging fan participation by leveraging an interactive and immersive approach can become a trend to promote books and engage readers in the publishing industry.
3. Use of Creative Props - Using fun and playful props, such as masks, to create a more interactive and immersive experience can become a trend to promote books and increase reader engagement in the publishing industry.
Industry Implications
1. Publishing - Publishing companies can leverage creative marketing ideas to promote their books and increase reader engagement by creating an interactive and immersive experience.
2. Entertainment - Incorporating interactive and immersive experiences, such as using props like masks, can become a trend in the entertainment industry to create a closer connection between fans and their favorite stories.
3. Marketing - Developing interactive and immersive marketing campaigns that leverage fan participation can become a trend in the marketing industry, especially for companies looking to engage audiences with compelling stories and experiences.