Bodega works in collaboration with Reebok in the new Shanghai pack that highlights the city's urbanistic environments through a series of sportswear and footwear. The joint capsule originally launched at the 'Innersect festival,' and it highlights some of Reebok's most iconic archival designs. This includes the 'Aztrek, ' the 'Daytona DMX,' and the Run.R 96' -- all of which are drawn from the 90s. To complement the footwear, the apparel options feature a fleece pullover sweater, a tracksuit, tees, long sleeve shirts, and socks.
Notably, the re-imagined sneakers and clothing are complete in the same gradient design in bright colors that represent Shanghai. The neon hits of yellow, blue, and orange and further elevated with 3M detailing for reflective elements. The collaborative Shanghai pack pre-launches today online at Innersect.
China-Inspired Urbanistic Sportswear
Bodega and Reebok Join Forces to Create the Shanghai Pack
Trend Themes
1. Urbanistic Sportswear - Opportunity for brands to create sportswear inspired by urban environments, combining fashion and functionality.
2. Archival Designs - Revisiting and reimagining iconic designs from the past to appeal to nostalgic consumers while also attracting new customers.
3. Gradient Design - Using gradient patterns and bright colors to create visually striking and unique sportswear collections.
Industry Implications
1. Fashion - Fashion brands can explore collaborations and innovative designs to cater to the growing demand for urban-inspired sportswear.
2. Footwear - Opportunity for footwear brands to incorporate urban aesthetics and archival designs into new sneaker collections.
3. Sports Apparel - Sports apparel companies can experiment with gradient designs and bold colors to offer distinctive and fashion-forward options for athletes and fitness enthusiasts.