Those who participated in this weekend's Shanghai marathon will be taking home a unique and personalized momento, that reflects the runner's stats throughout different stretches of the race.
Following the completion of the race, the 30,000 runners were given the opportunity to plug their running data into a unique online platform that built a 3D visual of how the runner preformed. Through the platform, the information was converted into a colorful chart, which could be accessed from 360 degrees, helping the athlete visualize their statistics. Panning the graphic upward would prompt the chart to display additional statistics, including miles run, calories burnt and speed in comparison to other stretches in the race.
This reflective statistic analysis was presented through BMW.
Statistical 3D Marathon Visualizations
Shanghai Marathon Runners Received a 3D Graphic of the Race
Trend Themes
1. Personalized Data Visualization - The use of personalized data visualization allows individuals to analyze and understand their own performance in a tangible and interactive way.
2. 360-degree Interactive Graphics - The incorporation of 360-degree interactive graphics provides a more immersive and comprehensive viewing experience, enhancing data exploration and engagement.
3. Integration of Sports and Technology - The integration of sports and technology offers new possibilities for athletes to track and analyze their performance, leading to enhanced training and performance optimization.
Industry Implications
1. Sports Technology - The sports technology industry can leverage personalized data visualization and 360-degree interactive graphics to offer athletes innovative training and performance analysis solutions.
2. Data Analytics - The data analytics industry can explore new opportunities in providing customized visualization tools and platforms for individuals to analyze and interpret their data in various domains.
3. Sportswear and Fitness Accessories - Sportswear and fitness accessories companies can incorporate personalized data visualization features into their products, catering to the growing demand for data-driven fitness experiences.