Air Max Day recently passed and designer Cash Ru unveiled an impressive new colorway of the signature Air Max 97 sneakers entitled 'Shanghai Kaleidoscope.' It honors the bustling and busy city of Shanghai, capturing the essence of its bright horizons.
The sneakers sit atop a white sole to represent the clouds before the structure is hit with a light blue hue to represent the rest of the sky throughout the uppers. The suede mudguard is complete in a semi-translucent finish as well to add to the sky-like visual. As the branding details, there are bright red Swooshes on both the lateral and medial sides of the design, the inner soles, and the tongue tabs as well. To round out the Shanghai Kaleidoscope colorway are three tabs at the heel and the white Air unit midsole.
China-Inspired Chunky Sneakers
Cash Ru Designs the Shanghai Kaleidoscope Iteration of the AM97
Trend Themes
1. China-inspired Chunky Sneakers - Opportunity for businesses to create chunky sneaker designs that draw inspiration from Chinese culture and landmarks.
2. Shanghai Kaleidoscope Colorway - Disruptive innovation possibility for sneaker designers to incorporate vibrant color schemes and cultural elements into their footwear designs.
3. Sky-like Visuals on Sneakers - Potential for sneaker brands to experiment with translucent finishes and sky-inspired visuals on their shoe uppers.
Industry Implications
1. Footwear - Footwear industry can explore new opportunities in creating China-inspired chunky sneakers with vibrant color schemes and cultural elements.
2. Fashion - Fashion industry professionals have the potential to incorporate sky-like visuals and translucent finishes in their designs, inspired by the Shanghai Kaleidoscope sneaker colorway.
3. Athletic Apparel - Opportunity for athletic apparel companies to collaborate with sneaker brands to create China-inspired chunky sneakers that cater to the athleisure market.