K11, a luxury mall chain with locations in several major Chinese metropolises, opened its Shanghai K11 in order to better establish its brand image. Titled as an "art mall," Shanghai K11 is a hybrid between a shopping center and a contemporary art museum that showcases the works of local and international artists.
Often, the works in the Shanghai K11 museum spaces are meant to reflect the retail aspect of the mall. For instance, the exhibit currently being featured is called 'Get a Life!,' and it targets the issue of climate change. The environment is an increasingly important issue in the fashion industry, and brands are continually finding new ways to be more environmentally friendly. Get a Life! is a project by Vivienne Westwood, the famed inventor of punk fashion, so it brings a high-profile voice to that message.
High-Fashion Art Malls
Shanghai K11 Displays Contemporary Art Alongside Retail Stores
Trend Themes
1. High-fashion Art Malls - Creating unique retail experiences that combine art and fashion can enhance brand image and attract customers.
2. Art-inspired Retail Exhibitions - Collaborating with local and international artists to curate art exhibitions within retail spaces can create a unique and engaging shopping experience.
3. Eco-conscious Fashion - Addressing environmental issues through art and fashion collaborations can promote sustainability within the fashion industry.
Industry Implications
1. Luxury Retail - Luxury mall chains can incorporate art installations into their spaces to elevate the shopping experience and differentiate from competitors.
2. Contemporary Art - Art museums and galleries can explore collaborations with retail spaces to attract new audiences and generate additional revenue streams.
3. Fashion Industry - Fashion brands can leverage art exhibitions to promote sustainable practices and raise awareness about important social and environmental issues.