Marc Jacobs Beauty is set to release the new 24 hour long-wearing 'Shameless Youthful Look Foundation.' Retailing at $49, this new medium-coverage foundation features an innovative formula that guarantees to give consumers younger looking skin all day.
The brand has mixed setting powder directly into the formula, removing an extra step from one's makeup routine. Available in 29 shades, the Shameless Youthful Look Foundation offers a color to match any skin tone. This new long-wearing foundation also includes SPF 25, not only giving a younger look for the day, but helping the skin stay healthier while wearing it.
Made oil-free, this product is moisturizing and created to be used by any skin type. The new Shameless Youthful Look Foundation will be available for purchase this February.
Youthful Long-Wearing Foundations
Marc Jacob's Shameless Youthful Look Foundation Lasts 24 Hours
Trend Themes
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Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Introduce new foundations with advanced formulas that cater to different skin types and offer multiple benefits.
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3. Beauty Retail - Disruptive innovation opportunity: Expand product offerings by stocking long-wearing foundations with innovative formulas and a wide range of shades.