The Local Firm is betting on the 80's nostalgia and geek appeal with their newly-released 'Shadow' sunglasses, the first model in the 'SPECTACLES' collection.
The Local Firm describes the inspiration behind 'Shadow' as a mix of 3D glasses and '80s electro tunes.
The shades come in dark grey, and I want them!
Implications - Retro nostalgia is definitely a powerfully appealing force for modern consumers, and companies that make the most of this aesthetic stand to make the most of this realization. In today's world of web 2.0 whiz kids and constant technological innovation geek culture is more popular than ever, and products like this appeal to the wide swathe of consumers who embrace this modern reality.
Retro-Chic Sunglasses
'Shadow' by The Local Firm is 80's Electronica vs. 3D
Trend Themes
1. Retro Nostalgia - Embracing the appeal of retro nostalgia in design and aesthetic can be a disruptive innovation opportunity for businesses.
2. Geek Culture - Capitalizing on the growing popularity of geek culture can lead to disruptive innovation opportunities for companies.
3. Web 2.0 Whiz Kids - Creating products that resonate with the web 2.0 generation and their love for technology can be a disruptive innovation opportunity for businesses.
Industry Implications
1. Fashion Industry - Incorporating retro-chic designs into fashion products can be a disruptive innovation opportunity for the fashion industry.
2. Eyewear Industry - Combining retro aesthetics with modern eyewear technology can lead to disruptive innovation opportunities for the eyewear industry.
3. Consumer Electronics Industry - Developing products that appeal to geek culture and the web 2.0 generation can be a disruptive innovation opportunity for the consumer electronics industry.