Agent Provocateur may be looking to expand their appeal to the younger set by teaming Peaches Geldof up with Daisy Lowe in their ad campaign called Season of the Witch.
Agent Provocateur has been able to leverage some of the world's hottest fashion icons to seduce consumers into buying their lingerie. Are teens able to buy, however? Time will tell.
Implications - The dominance of teen celebrities is inspiring the youth of today to grow up faster than they should. This attitude has inspired brands to design mature looking outfits to satisfy the younger demographic. Teens now enjoy a grown-up style designers are currently heavily promoting in order to help ease them into the transition of looking like a young adult.
Teens in Lingerie Ads
Peaches Geldof and Daisy Lowe for Agent Provocateur
Trend Themes
1. Mature-looking Outfits - The trend of designing mature looking outfits to satisfy the younger demographic is creating opportunities for brands to cater to teens who want to look like young adults.
2. Youth-inspired Fashion - The dominance of teen celebrities inspiring the youth to grow up faster is driving brands to create fashion styles that cater to this demographic, offering clothes that help teens emulate their idols.
3. Transitioning Style - Designers promoting a grown-up style for teens are providing an opportunity to help ease them into the transition of looking like young adults.
Industry Implications
1. Fashion Retail - The trend of designing mature looking outfits for teens presents an opportunity for fashion retailers to create specialized lines catering to this younger demographic.
2. Lingerie - The demand for mature-looking lingerie among teens opens up opportunities for lingerie brands to create innovative designs that appeal to this market segment.
3. Celebrity Products and Endorsements - The influence of teen celebrities on the youth market highlights opportunities for brands to collaborate with these popular figures in creating youth-inspired fashion lines.