Earlier this month, Calvin Klein released ads that featured online conversations promoting its '#mycalvins' campaign and followed it up with a sequential video that promotes diverse sexual orientations.
The ad is geared towards the younger demographic, which is why each actor in the video appears to be between the ages of 19 and 30. The short commercial simultaneously promotes Calvin Klein jeans and sexual orientation equality.
This ad uses technology and fashion to reach its desired millennial target market. The ad present sexual equality through visual and verbal effects. The commercial features a voice-over that reads racy text messages and visual elements that present sexual encounters shared between various couples. Though seemingly scandalous, this ad also promotes the reality of diverse relationships and explores their communication and interactions.
Inclusive Sexuality Ads
This Ad for Calvin Klein Jeans Portrays Numerous Sexual Orientations
Trend Themes
1. Inclusive Advertising - Businesses can disrupt traditional gender norms by promoting inclusive sexualities in advertising.
2. Youth-focused Marketing - Brands targeting millennials can appeal to their values of inclusivity and diversity by featuring a range of sexual orientations in their campaigns.
3. Exploring Taboo Topics - Advertising can be a powerful tool for dismantling stigmas around sexuality and relationships by portraying diverse perspectives and experiences.
Industry Implications
1. Fashion - The fashion industry can disrupt traditional gender norms by featuring models of various sexual orientations in their ads and runway shows.
2. Advertising - Advertising agencies can work with businesses to create inclusive campaigns that push the boundaries of traditional gender and sexuality norms.
3. Media - Media companies can promote more diverse and inclusive representations of sexuality and relationships in their shows and movies, encouraging acceptance and understanding of marginalized communities.