Java Girls are meant to be "...the hottest concept in the specialty coffee industry that is sweeping the nation!" The beauty of this concept involves a semi-naked barista trapped in a kiosk.
Their mission statement is outlined below in full, but in short, their mission is to make what the media are calling 'sexpressos.' I'm in.
Java Girls is a franchise opportunity, so you can invest your hard-earned pennies in dangerously underdressed Java Girls.
Implications - Java Girls is an interesting concept with a unique mission statement, they aim to "tastefully" tease with sensuality in a barista uniform. Java Girls is based in Seattle, the birthplace of Starbucks and the coffee capital of North America. In such a competitive environment, it should be no surprise that a brand like this can thrive.
It'd be worth a novelty visit, at the very least. Java Girls has it right -- immediately distinguishable aesthetics in their brand. Good thinking.
Bikini-Clad Baristas
Java Girls Blends Hooters and Starbucks
Trend Themes
1. Sexpressos - The trend of combining sexuality and coffee in businesses like Java Girls opens up opportunities for creating unique and memorable customer experiences.
2. Franchise Opportunities - The trend of franchise-based businesses like Java Girls provides a disruptive innovation opportunity for entrepreneurs to invest in and expand unique concepts across different locations.
3. Unique Branding - The trend of developing distinctive aesthetics and branding, as seen in Java Girls, offers opportunities for companies to stand out in crowded markets and attract attention.
Industry Implications
1. Specialty Coffee - The specialty coffee industry can explore opportunities to incorporate unique and unconventional elements like Java Girls to differentiate their offerings and attract a wider customer base.
2. Franchise Industry - The franchise industry can leverage the success of concepts like Java Girls to inspire innovative and attention-grabbing franchise models in various sectors.
3. Hospitality Industry - The hospitality industry can take inspiration from Java Girls' concept of combining entertainment with service to create unique and memorable experiences for customers.