Many people think that if a woman owns an SUV, it’s because she needs the room for something important--perhaps a boyfriend, a husband, children, or even the family dog. Maybe she needs lots of cargo space for work-related equipment or loads of camping gear.
Not so, according to Chevrolet. Apparently the only use women have for a spacious SUV like the 2008 Chevy Traverse is to frantically pack in massive amounts of designer shoes during a footwear downpour. Is there no other way to sell a car to a woman?
Perhaps there is a missing part to this commercial. The footage we haven’t seen probably shows this woman unbuckling her baby’s car seat and leaving him out on the side of the road so she can fit in more shoes. After all, she did scramble frantically to pack in shoes without checking their sizes. For all we know, she scrambled to stock up on a thousand left shoes without matching right shoes.
Using Shoes to Sell Cars
Chevy Traverse Ad Exploits Compulsive Shoppers
Trend Themes
1. Gender Stereotyping in Advertising - Opportunity to innovate in creating ads that reflect more diverse lifestyles and interests of target audiences.
2. Creating Compelling Ad Narratives - Opportunity to innovate in crafting creative ad narratives that drive emotional engagement and increase brand recall.
3. Innovating in Automotive Advertising - Opportunity to innovate in developing advertising strategies that showcase a car's features and benefits in more relatable and practical ways.
Industry Implications
1. Automotive Industry - Opportunity to innovate in developing more tailored advertising strategies that cater to the unique needs and interests of different customer segments.
2. Fashion Industry - Opportunity to innovate in exploring strategic partnerships with automotive brands to develop co-branded campaigns that appeal to shared customer interests.
3. Marketing and Advertising Industry - Opportunity to innovate in developing more inclusive campaigns that break down gender stereotypes and reflect diverse lifestyles and interests.