American Apparel has made an empire of re-introducing brilliant 80’s fads to hipsters worldwide. They may have struck gold with their latest tie-dye line which includes leggings, bandeau bras, pencil skirts, and unisex tees. The pieces certainly aren’t boring, especially the nude and purple bra or the turquoise and black leggings. Like every true tie-dye, each piece is unique (or that’s what we like to tell ourselves when we mess up the rubber-bands).
In case you don’t like their color combinations, American Apparel is selling classic Rit dye from their website so you can turn it into your own art project.
Bringing Back Tie-Dye
American Apparel's Spandex Hits the Dye Bath
Trend Themes
1. Tie-dye Fashion Resurgence - The popularity of American Apparel's tie-dye line indicates a resurgence of tie-dye fashion, presenting an opportunity for clothing brands to incorporate tie-dye patterns into their collections.
2. DIY Fashion - American Apparel's offering of Rit dye encourages consumers to personalize their clothing, highlighting the potential for DIY fashion trends where consumers can customize their own garments.
3. Unique and Individualized Fashion - The appeal of tie-dye's unique patterns and one-of-a-kind pieces opens up possibilities for fashion brands to explore individualized fashion trends and capitalize on the desire for personalized clothing.
Industry Implications
1. Fashion Industry - Fashion brands can leverage the tie-dye fashion resurgence to create new collections and attract customers interested in unique and colorful clothing.
2. Crafting and DIY Industry - The demand for DIY fashion presents opportunities for the crafting industry to provide tools, kits, and materials for consumers to create their own tie-dye clothing.
3. Customization and Personalization Industry - The trend towards individualized fashion calls for innovation in the customization and personalization industry, providing solutions for consumers to easily personalize their clothing with tie-dye patterns.